Einstein pointed out long ago that we can’t solve a problem using the same line of thinking that created the problem in the first place. What if we said, “we can see this is not working, that things are getting worse, not better, on this planet, and we need to change direction”? What if we changed some of the rules?

This means whole systems thinking and whole brain thinking. It requires that in our personal and business lives we walk the environmental talk with alternative energy planning and use, advocacy and research for environmental solutions, and transparency in planning and communication. We must be advocates and change agents through the critically important areas of education, training, and public dialogue.

We need to push the envelope and imagine new ways to accomplish goals, whether business goals, societal goals, or personal goals. And our prefered mode of operation must be through collaboration, and acceptance that we are all brothers and we are all responsible for maintaining life on this blue planet.